Penelope Cruz joins Saks Fifth Avenue for the Key to the Cure campaign.

Keywords: penelope cruz, key to the cure, carolina hererra

Penelope Cruz is the face of Saks Fifth Avenue’s 2012 Key to the Cure campaign. Cruz will star in the national public service announcements and national lifestyle and fashion magazines wearing a limited edition, Carolina Hererra T-shirt.


As of Oct. 1, shoppers will be able to buy the $35 shirt at Saks Fifth Avenue and Off 5th stores, as well as on, 100% of the proceeds will be donated to EIF’s Women’s Cancer Research Fund. Carolina Hererra will also be hosting a meet and greet for the Key to the Cure shopping weekend, which is scheduled for October 18 – 20. We love to see people working together for a cause! Grab a shirt of your own, you won’t regret it!