Gucci dabbles in the auto market

Keyword: gucci, fiat, fiat 500, fashion week

The limited edition Fiat 500 by Gucci made its way to New York city and Gucci’s fashion store on Fifth Avenue in Manhattan during Fashion Week.

“In the ‘50s, the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time,” said Gucci Creative Director Frida Giannini.

The 2012 Fiat 500 by Gucci models in both hatchback and convertible formats will be available exclusively at Fiay Studios nationwide starting in December 2011.

“Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration, it struck me as a perfect opportunity to create a new, modern travel statement in Gucci’s 90th anniversary year,” she added.

In addition to the car, the two Italian brands have also worked together on a dedicated collection that includes travel and fashion accessories, apparel and small leather goods, that are available in select Gucci stores.