TOMS vs. BOBS
Keywords: toms shoes, bobs shoes, skechers, copy cat, charity
For the first time in a while, I was able to watch one of my favorite TV shows live, meaning I was forced to watch commercials. (Since I hardly ever have time for TV, I record everything and watch it all sans commercials.) I was extremely agitated when I saw a commercial for “BOBS” by Skechers, a familiar concept in which when one pair of shoes is purchased, another pair is given to a child in need….ring any bells?
This is exactly the idea that TOMS is based off of. And although it is an extremely powerful and successful venture, it seems as if Skechers has approached this “charity” venture in the completely wrong way. Not only is the name similar, but the shoes are nearly identical. Don’t you think with branding power and financial backing as strong as Skechers, they can afford to come up with their own philanthropic idea? If they really cared about the cause, why would they put themselves in direct competition with a company that is already successful in helping the cause? Do you think that Sketchers has an alterior motive? I am personally annoyed by this situation, but I would love to hear your thoughts, can anyone sway my opinion?